About us


To be the leader in providing superior products, after-sales services, and power solutions in the Electro-Mechanical field in the Middle East and Africa and everywhere we do business.


To provide our clients with the most reliable, cost-effective high quality products, after-sales services and power solutions by commitment to our core values, thus ensuring the highest level of customer satisfaction.

Core Values

  • Integrity – The Power of Honesty
  • Excellence – The Power of Quality
  • Teamwork and collaboration – The Power of Working Together
  • Accountability – The Power of Responsibility
  • Diversity – The Power of Respecting Uniqueness
  • Commitment – The Power of Loyalty
  • Social Responsibility – The Power of Acting for the Benefit and Welfare of Society